Music’s Biggest Night has its perks. After taking home five wins at the 2022 GRAMMYs, Jon Batiste saw a sales boost of over 2,746% for his Album Of The Year-winning project WE ARE. The LP sold 18,000 units in the week following the show, according to Billboard.
Batiste’s five GRAMMYs may have technically made him the biggest winner of the night, but nearly every artist who touched the stage at the 2022 GRAMMYs won big in terms of sales. Billboard also reported that Best New Artist winner Olivia Rodrigo’s debut album SOUR sold 40,000 units (a 20% increase) and catapulted back into the top 5 of the Billboard 200. The show’s openers Silk Sonic saw their An Evening With Silk Sonic album climb from the 100s into Billboard’s top 30 after an electrifying performance and four wins throughout the night.
The boost extends across genres, as Chris Stapleton and his Best Country Album winner Starting Over sold over 40% more units than it did in the prior week. Similar sales upticks took place for GRAMMY winners Jazmine Sullivan (Heaux Tales; 32% increase), Tyler, The Creator (Call Me If You Get Lost; 20% increase), Baby Keem (The Melodic Blue; 13% increase), and H.E.R (Back Of My Mind; 12% increase).
Performers also saw a sales bump, with both Lil Nas X and Jack Harlow seeing slight jumps (Lil Nas X’s Montero went up 6%, Harlow’s That’s What They All Say went up 20%), and Justin Bieber’s Justice increasing by 8%. And despite Taylor Swift’s absence this year, her Album Of The Year-nominated evermore still moved 10,000 units post-GRAMMYs, up 11%.
