Performance-rights organization (PRO) ASCAP is taking the ASCAP Experience, its premier music industry conference, online this year. Rebranded as the ASCAP Experience: Home Edition, the annual conference will be reformatted as a free virtual event beginning May 28 and continuing weekly as a long-term initiative.
The online series, which will take place every Thursday from 3-6 p.m. EST through the end of July, launches next week with conversations and sessions featuring: two-time GRAMMY winner Shaggy alongside his manager and Cherrytree Records founder Martin Kierszenbaum; songwriters Whitney Phillips and Gian Stone, who will discuss "Stuck With U," the chart-topping super-collaboration from Ariana Grande and Justin Bieber; hit songwriter Priscilla Renea; and others. ASCAP Chairman and President Paul Williams will kick off the event with a special welcome message.
Future programming—which will focus on real-time topics including monetization, music publishing and mental and physical wellness and will feature songwriters, producers, music publishers and members of the ASCAP team, among other issues and special guests—will be announced in the coming weeks. Most programming will be available on-demand after each session for those unavailable to attend the live webcast.
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ASCAP Experience 2020, which was to mark the event's 15th installment, was originally scheduled to take place last month (April 1-3) in Los Angeles. The event was canceled in March due to the spread of the coronavirus.
Previously known as the ASCAP "I Create Music" EXPO, the conference rebranded as ASCAP Experience last September; the 2020 installment was to be the first edition under the new ASCAP Experience banner.
Head to the ASCAP Experience: Home Edition website to view the full programming for each week and to register for the ongoing event. Registration is free and open to the public, "regardless of which performing rights organization they belong to," according to a press release announcing the event.
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