Latin GRAMMY winner and three-time GRAMMY nominee Bad Bunny today (Feb. 29) released his second full-length album, YHLQMDLG, an acronym for "Yo hago lo que me da la gana," or "I do what I want." Accompanying the album's release, he also dropped a brand-new music video for "La Difícil," the third and most recent single off YHLQMDLG.
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In conduction with the release of YHLQMDLG, Bad Bunny shared a series of visuals coinciding with each of the album's 20 tracks on his official YouTube page. The videos show an adolescent boy, perhaps a young Bad Bunny himself, dancing, playing and relaxing in his neon-bright room while listening to the album. The YouTube playlist, which also includes official music videos for previously released album singles "Vete" and "Ignorantes," indicates release dates and times for forthcoming music videos off YHLQMDLG, including "Si Veo A Tu Mamá" (March 2), "Pero Ya No" (March 3) and "Hablamos Mañana" (March 4).
YHLQMDLG sees Bad Bunny collaborating with Latin pop and urbano superstars and heavy hitters like Daddy Yankee, Ñengo Flow, Sech, Arcángel, Anuel AA and others.
Read: Bad Bunny: "If I Have The Chance To Say Something, I Will Say It"
While the Puerto Rican superstar has been dropping album singles and teasing its release on social media since as early as November 2019, he finally officially announced the album's title and release date earlier this week (Feb. 27) during an appearance on "The Tonight Show Starring Jimmy Fallon." He later performed "Ignorantes" alongside Panamanian singer Sech.
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Released today at midnight, YHLQMDLG marks the second time Bad Bunny has dropped an album on a nontraditional date. In 2018, he released his debut album, X 100pre, on Christmas Eve. The album would go on to win for Best Urban Music Album at the 2019 Latin GRAMMYs.
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At the 62nd GRAMMY Awards last month, Bad Bunny was nominated twice in the same category: His solo album X 100pre as well as Oasis, his 2019 collaborative album with J Balvin, both received nods for Best Latin Rock, Urban Or Alternative Album.
