On Friday (June 5), from midnight to midnight PST, online music store Bandcamp is waiving its share of sales as part of its ongoing initiative to support artists impacted by the COVID-19 pandemic. The approach, which the company launched in March, allows record labels, artists and creators to earn 100 percent of each sale made via the Bandcamp platform, as Pitchfork reports.

The campaign has inspired many artists and labels to create and offer special releases and products for the upcoming event this week, with many Bandcamp users donating their revenue shares to organizations supporting racial justice, bail funds and coronavirus-related reliefs.

To highlight some of these initiatives, Bandcamp has published a list of artists and labels making such donations along with the organizations and causes they are supporting. 

Some of the highlighted companies and artists include: Arrowhawk Records, which is donating to Athens Anti-Discrimination Movement and Portland Freedom Fund & National Bail Out; Canadian doom rock band Astral Witch, which is donating to National Bail Fund Network; record label Deathbomb Arc, which is donating to Black Lives Matter and bail funds; and many others. 

The lengthy list follows Bandcamp's announcement this week (June 1) that in honor of this year's Juneteenth holiday (June 19), as well as all subsequent Juneteenth holidays, the company will be donating 100 percent of its sales share gained that day to the NAACP Legal Defense Fund. Bandcamp will also allocate an additional $30,000 per year "to partner with organizations that fight for racial justice and create opportunities for people of color," according to the company's website. 

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In a post announcing the donation campaign, Bandcamp addressed the ongoing social unrest and protests happening nationwide in response to the recent killings of George Floyd, Breonna Taylor, Ahmaud Arbery and other black U.S. citizens. 

"The current moment is part of a long-standing, widespread, and entrenched system of structural oppression of people of color, and real progress requires a sustained and sincere commitment to political, social, and economic racial justice and change," the post reads. "We'll continue to promote diversity and opportunity through our mission to support artists, the products we build to empower them, who we promote through the Bandcamp Daily, our relationships with local artists and organizations through our Oakland space, how we operate as a team, and who and how we hire."

Since mid-March, when the coronavirus pandemic began to severely impact the music industry and virtually shut down the global concert business, Bandcamp has launched several relief initiatives to support artists and creators impacted by the crisis. 

After Bandcamp introduced its campaign to waive its revenue shares on all sales in March, artists and creators earned $4.3 million via the platform. Bandcamp continued the campaign in May and will keep it active through July.

"We know our fan community cares deeply about supporting artists in general," Bandcamp COO Josh Kim told the Recording Academy this month. "Even before March 20th we were already seeing huge numbers of fans use Bandcamp to support artists who were seeing tours canceled. So we wanted to highlight that even more and engage as an entire community, and also encourage more fans to continue supporting artists until things are recovered."

"It sounds simple," he continued, "but we've always believed that the best way to support artists is to buy their music and merch directly."

How Bandcamp's Fee Waiver Days Are Supporting Musicians In The Pandemic