Live Nation and Elvis Presley Enterprises, Inc. are joining forces to bring a number of concerts to Graceland, the home of the iconic GRAMMY winner at the time of his death in 1977.
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Along with Live Nation, Graceland Soundstage and the Guest House at Graceland, expect to book between 50–75 concerts, music festivals and more shows in 2019 and will continue to expand outside of Presley-related events, according to Commercial Appeal. More shows are planned for 2020
Graceland currently hosts selected concert and music events, including the Graceland Holiday Concert Weekend.
Live Nation's COO of Live Nation Clubs and theatres said that Graceland is "one of the singular iconic and transformational music brands on earth. We’re anticipating a creative partnership that will play a role in honoring such a historic artist and the place he called home.”
“Graceland is already the most famous music destination in the world. And we want to make it one of the most famous destinations to see live music as well,” Joel Weinshanker, Managing Partner of Graceland Holdings told Commercial Appeal.
According to Graceland's website, the property, which is a National Historic Landmark, has hosted more than 20 million visitors from in and outside of the U.S. since it first opened to the public in 1982.
An announcement of the first coming shows will be released soon, according to Commercial Appeal. So far, rock' n' roll's Rick Springfield is scheduled to play at Graceland in January.
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