One need only open Facebook before you're gifted with cute cats, the newest recipe or a cute kid dancing, all delivered via video. But like YouTube, a lot of the user-generated content may infringe upon copyright holders' content by borrowing song snippets. However, Facebook is onto a solution.
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Bloomberg reports that Facebook is looking to secure a multimillion dollar deal with record labels and music publishers to license music for video content posted to the social media giant. Facebook aims to keep the music industry content while they develop a more complex solution to infringing content, which could take as long as two years to develop.
Currently, copyright holders can use Facebook's Rights Manager to request the takedown of user videos, but Facebook wants to develop a platform that automatically detects infringing music, similar to the way YouTube's Content ID platform works. Content ID allows copyright holders to request takedowns or the option to monetize the use of their content.
In addition to the recent announcement of their Watch video hub, which will feature original programming, this latest development puts Facebook in the running to become a video giant on par with YouTube.
