GRAMMY-nominated hip-hop artist Big Sean, GRAMMY winner Lzzy Hale of hard-rock band Halestorm and country singer/songwriter Sam Hunt will serve as curators for the fourth annual GRAMMY Amplifier, an innovative, online music initiative providing aspiring artists with the opportunity to realize their passion and further their musical careers through one-of-a-kind experiences that serve to showcase their talent.
The curators will vet talent via online submissions and select the program's three winners, who will each be awarded one of the following prizes: a studio recording session with a GRAMMY-winning producer; an opening performance slot for a noted artist and/or series of festival shows; or the filming of a music video with a celebrated director.
"GRAMMY Amplifier is an amazing program that not only inspires and encourages new artists, but also provides important resources that will help throughout their musical journey," said Big Sean. "The Internet is an incredible tool and I know firsthand how it can help build an artist's career, profile and fan base."
"I'm honored to be part of a program where I can help elevate new and emerging talent," said Hunt. "It wasn't long ago I was an unknown artist, and I couldn't be more grateful to the people who helped me with the tools I needed to start my career. I look forward to shining a light on these aspiring musicians."
"Whether you're a player, singer or songwriter, the GRAMMY Amplifier program can help you find your voice," said Hale. "The talented artists that have entered this program in the past have received so much in the way of advice, but most of all they've been given an opportunity, and as musicians that is the one thing we all hunger for — the opportunity."
The GRAMMY Amplifier program is now open for submissions through Dec. 16. Artists can enter via GRAMMYAmplifier.com and drive friends, family and fans to listen to and "amplify" their track. Based on total track plays and social media "amplifications," a top 25 list of semifinalists will be selected Dec. 16. Point accumulations will then continue for only the semifinalist group through Jan. 4, 2016, at which time a group of 10 finalists will be selected and submitted to the GRAMMY Amplifier curators. The final three winners will be announced during GRAMMY Week in February 2016.