From American jazz to the British Invasion, reggae of Jamaica and Korean pop, music's rich and diverse history has built today's audience to be truly global. And with the emergence of the music festival to showcase music and culture, the time could not be better for the inaugural GRAMMY Festival China.
On April 30, some of the world's biggest music stars will convene at Beijing's ChangYang Music Theme Music Park for an eight-hour live music experience featuring the likes of 11-time GRAMMY winner Pharrell Williams, GRAMMY winners Macy Gray, Phoenix and Daya plus GRAMMY nominees James Bay, Carly Rae Jepsen, OneRepublic, and more.
As the Recording Academy's latest exciting initiative, GRAMMY Festival China arrives with a bang this year as a partnership with Bravo Entertainment and China Music Vision Ltd. The new festival will expose GRAMMY-winning artists to the extraordinary Chinese culture and provide audiences with a unique, unrivaled live music experience.
"We are proud and excited to host the debut of GRAMMY Festival China in 2018," said Blues JIANG, chairman of Bravo. "It will be a monumental moment gathering GRAMMY-nominated and -winning artists during the festival and the production of live performances integrated with Chinese culture in demonstrating an unprecedented high-quality showcase. GRAMMY Festival will become a breakthrough for traditional music festivals in Asia, elevating not only the music industry, but also in engaging other industries to create a powerful, global intellectual property."
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The outstanding lineup for the inaugural GRAMMY Festival China isn't the only reason for music fans in the world's most populated country to be excited; last year, the GRAMMY Museum announced its plans to develop the first-ever GRAMMY Museum in China. The 40,000 square feet of exhibit space, which will include a temporary exhibit gallery and a theater, is expected to open within the next three years.
Presale tickets for GRAMMY Festival China on Apr. 30 in Beijing are available for purchase now at www.damai.cn.
