What's going on at the GRAMMY Museum?
GRAMMY Museum Executive Director Scott Goldman spoke to Billboard recently for a wide-ranging interview about new ways the Museum is poised for the future. Going on 10 years exhibiting music history, educating and hosting great programs, the popular L.A. Live attraction can be pleased it now has a history of its own, attracting 150,000 visitors and 25,000 students last year.
"We need a refresh," said Goldman, explaining the integrated, online and national approach for the future. "We're going to launch a 10th-anniversary campaign [in 2018]. It will lead toward having the resources to do the things we want to do."
The Museum is dedicated to exploring "the enduring legacies of all forms of music; the creative process; the art and technology of the recording process; and the history of the GRAMMY Awards, the premier recognition of recorded music accomplishment." Although that's a wide-ranging mission for Goldman, his work for 12 years with Recording Academy education and MusiCares have made him accustomed to its scope.
<iframe width="560" height="315" src="https://www.youtube.com/embed/TEwtvWsiJhA" frameborder="0" allowfullscreen></iframe>
On a personal note, Goldman shared a thank you note from Ozzy Osbourne he received following the 2014 MusiCares MAP Fund event, supporting addiction recovery for musicians. Many other memories through the years and through decades of American music will mean more to an even wider reach of visitors, whether at L.A. Live, GRAMMY Museum Mississippi, or other Museum events and initiatives.
