Paramore's Hayley Williams has made a name for herself with her bright hair colors in addition to her rockin' music. Now, she has taken her love of changing up her hair to a new level with her own line of temporary hair dye called Poser Paste.
Williams created the hair dye line with beauty expert Brian O'Conner as a wear-and-wash temporary hair dye available in bold shades of orange ("Riot"), blue ("Blue Ruin"), pink ("Ex-Girl"), and yellow ("Steal My Sunshine").
"It was important to give people the option of just trying it out, having a good time and changing up their look more often," Williams said of why she wanted to create this line of hair dye products. "In the past, Brian and I have dyed my hair a billion different colors within a short period of time. This is so nice because I can go home, wash it right out and be ready for a totally different color tomorrow."
<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-version="7" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:8px;"> <div style=" background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0% 0; text-align:center; width:100%;"> <div style=" background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;"></div></div> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/BZzbwydnDjQ/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">dye happy... or not poserpaste.com #theresnothintoit #gooddyeyoung</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by Hayley from Paramore (@yelyahwilliams) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2017-10-03T23:04:57+00:00">Oct 3, 2017 at 4:04pm PDT</time></p></div></blockquote> <script async defer src="//platform.instagram.com/en_US/embeds.js"></script>
"I feel like hair is a very emotional thing," Williams said. "Changing your hair is like a good reset — whether that's a new color, haircut or style."
Poser Paste is currently available for pre-order at a price point of $17.99, and will ship beginning Oct. 16.
