The International Federation of the Phonographic Industry released its "Connecting With Music" music consumer insight report to take a look at trends in music consumption over the past year.
Overall, the report tracked music consumption over the last six months and found 87 percent of the world tune into the radio, 75 percent use YouTube or similar video streaming services, 45 percent turn to audio streaming, and 44 percent continue to purchase their music, whether it's through digital downloads, CDs or vinyl.
The report found that 45 percent of music listeners used licensed music streaming services, compared to 37 percent in 2016. Though this uptick is positive, 55 percent of those streams came from YouTube, which compensates music creators solely through ad revenue as opposed to a per-stream rate like services such as Spotify and Apple Music.
Streaming on mobile has shown a dramatic increase, with 63 percent of U.S. paid audio streamers relying on smart phone to hear their tunes, up from 54 percent last year. This is especially true of the 16 to 24-year-old demographic, who use their smart phones to listen to music 84 percent of the time.
While these streaming numbers are encouraging, IFPI also found an increase in access to unlicensed music at a rate of 40 percent of consumers. Stream ripping has increased to 35 percent from 30 percent last year. However, 50 percent of internet users paid for licensed music over the last six months.
"As the recorded music industry grows and adapts, fans around the world are listening to and engaging with music in many exciting ways," said IFPI CEO Frances Moore. "Record companies understand that at the heart of this engagement is great music — something they continue to believe in, invest in, develop, and fight to protect."
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