Justin Bieber, Miguel, The Chainsmokers, Meek Mill, Migos member Quavo and Tainy are among some of the superstar artists offering "once-in-a-lifetime" fan experiences and unique items as part of the newly launched ALL IN Challenge, an online fundraiser providing food for those affected by the COVID-19 pandemic.
As part of the ALL IN Challenge, the world's leading artists, celebrities, entertainers, athletes and business heads are donating prized possessions and rare items and creating one-off experiences that are then offered online as auction items and raffles through the benefit's website. Users can also donate directly to the fundraiser without participating in the auctions or raffles.
The money raised through the initiative will benefit several nonprofit organizations working to "eliminate food insecurity during these challenging times," according to the fundraiser's website, including Meals On Wheels, No Kid Hungry and America's Food Fund, which is directly benefiting Feeding America and World Central Kitchen.
Some of the unique items and experiences available now include: a personal visit from Justin Bieber, who will sing his hit "One Less Lonely Girl"—at your house!; a chance to bid on Meek Mill's 2018 Rolls-Royce Phantom; exclusive studio time with superproducer Timbaland; and much more.
Other artists and celebrities from the sports, entertainment and business worlds involved in the ALL IN Challenge include Leonardo DiCaprio, Will Ferrell, Tom Brady, Mark Cuban, Magic Johnson, Tony Hawk, Ryan Seacrest, rapper Yo Gotti, TikTok stars Charli + Dixie and many others.
Created by Michael Rubin, the founder and executive chairman of global licensed sports retailer and merchandiser Fanatics and Philadelphia 76ers partner, the ALL IN Challenge, operated and sponsored by the All In Challenge Foundation, has already raised more than $2.5 million since launching Tuesday (April 14), at the time of this writing.
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In a video post shared on the Fanatics Instagram page announcing the fundraiser, Rubin explained his vision behind the ALL IN Challenge. "Together what we wanna do, is literally build the largest movement with all the best entertainers, celebrities, athletes, business titans, coming together to make a real impact on this issue ... If we all work together, I think we can make a huge impact on feeding people."
According to the fundraiser's website, "The ALL IN Challenge aims to be the world's largest digital fundraiser in history by raising tens of millions of dollars to feed those in need. Food insecurity is a mounting issue but never more important than during COVID-19 and the unprecedented shortage of food resources our nation is facing."
Since going live, the fundraiser has attracted backing from several major artists and celebrities who have shared their involvement and support on social media.
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