Performing at Omaha, Nebraska's CHI Health Center on March 23, Justin Timberlake stopped the show to announce his concert broke the venue's record for ticket sales, and some of those funds as well as his own money would be assisting the "Nebraska Strong" effort to recover from the state's record-breaking floods. The winter storm that began on March 9 resulted in a March 21 federal disaster declaration and was described by Nebraska's Governor Pete Ricketts on March 20 as "the most widespread destruction we have ever seen in our state's history."

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"Our hearts go out to those that are affected by all the floods," said Timberlake. "This is what we're going to do, we are going to make a donation. When I say 'we' I mean we are all here tonight making a donation, this being the highest-grossing show in this venue, each and every one of your tickets is going to be part of a donation." He continued, pledging his own personal funds too, as well as a matching gift from promoter Live Nation. His sponsor, beverage-maker Bai donated drinking supplies.

"This is the real America right here," said Timberlake from on stage. "Are we Nebraska Strong tonight?" #NebraskaStrong and the state's Nebraska Strong website are dedicated to providing resources and assistance for those worst affected. 

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