South Korean girl group Twice is winning hearts around the world with their latest music video — a fun, cartoony romp filled with bright colors and competitive sports tropes.

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The new video is in support of the nine member K-pop group's first Japanese language single, "One More Time." As Billboard reports, Japan is the world's second-largest music market, and Twice has already seen great success there. The group’s debut compilation album #Twice, released through Warner Music Japan, included both Korean and Japanese language versions of the group's first five singles, climbed to No. 2 on Japan's  Oricon Albums Chart, and saw the highest first-week sales for any K-pop artist in Japan in more than two years. In addition, three members of the group — Momo Hirai, Sana Minatozaki, and Mina Miouyi — hail from Japan.

Twice's formation came about as the result of their participation on a televised survival-style Korean talent competition called "Sixteen," which saw 16 hopeful young singers compete for a chance to join the final nine-member lineup.

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