Ever wonder where in the United States Beyoncé is most popular? How about Drake or Imagine Dragons?
Thanks to The New York Times, you no longer have to guess. In an Aug. 7 feature, they "set out to map the contours of music fandom and culture in the United States."
The Times first looked to Billboard's Top 100 chart to choose the artists they would track. From there, they narrowed the list down to the top 50 artists based on YouTube views. Using YouTube's geocoded streaming data, they compiled a map for each of the 50 artists, which shows the locations where artists have the highest concentration of fans.
The result is a fascinating set of data. For example, GRAMMY winners such as Beyoncé and Rihanna are most popular in the South. Imagine Dragons and Twenty One Pilots fans appear highly concentrated in the Pacific Northwest.
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Meanwhile, Justin Bieber has a large fanbase in Las Vegas. The Weeknd, Bruno Mars, Adele, Kendrick Lamar, and Taylor Swift are popular in the West, while Drake's fans seem to live in the Southwest.
Want to know more? Take a look at your favorite artist's map, and while browsing, you can even set a personalized playlist based on your zip code.
