Switching on or off social media has made news for GRAMMY winners, including Justin Bieber, Rihanna, Ed Sheeran, and Taylor Swift, showing that stardom and social media can be a rocky harbor for artists.

"Social media allows fans to feel an authentic connection to artists, which creates more of a psychological bond and sense of relationship," Dr. Pamela Rutledge, a California-based media psychologist told Vice's Noisey. "It feels close. But that closeness also makes negative remarks and harassment seem all the more hurtful."

Harassment, tension and anxiety are becoming an increasingly common part of everyday digital life. This is true of nearly everyone who uses social media, but for celebrities with huge fan followings, the feeling of always needing to stay engaged and "on" increases the risk of adverse mental health reactions.

"It's a huge amount of pressure to put on yourself, beyond the job of just being an artist," William Doyle, aka East India Youth, said. "I had to get off it for a while because of the panic and anxiety I was feeling. There are a lot of things in the industry that can burn you out, and social media was definitely one them for me."

Psychologist Arthur Cassidy warns celebrity burnout is often the result from the high pressure stakes of social media.

"It becomes hard to take control of your own life or even to be 'normal' off stage when there is total invasion of privacy," said Cassidy. "It can be very depressing, trying have a normal life when your life really isn't that normal."

Some artists can let the pressure of social media roll of their backs, but with all the demands of celebrity, it's understandable when the weight of those expectations take their toll, especially on mental health.

"It's an incredibly lonely place to feel under attack in an anonymous and relatively consequence free forum," said artist manager Juliette Carter. "It's difficult to understand from the outside the vulnerability that comes with exposing yourself and your life so thoroughly to the public."

So how do artists combat the potential pitfalls of social media? While it may not work for every artist, Doyle wants you to come talk to him in person instead.

"Come talk to me at a show — maybe that would be more useful."

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