Bulova, the Official Timepiece Partner of the Recording Academy, returns this GRAMMY season as part of the 63rd GRAMMY Awards, which takes place Sunday, March 14.

Continuing the brand's years-long, multifaceted relationship with the Recording Academy, Bulova is presenting each first-time GRAMMY Award winner with an Exclusive Edition GRAMMY timepiece alongside their GRAMMY statuette. The Exclusive Edition GRAMMY watch features a percussion-inspired stainless steel case and black silicone strap with stainless steel fret-style inserts. 

The watch is finished with a gold-tone crown and gold-tone dial made of GRAMMIUM—a custom alloy developed by John Billings, the craftsman who creates, by hand, the lustrous gold GRAMMY gramophone statue that is presented to GRAMMY winners. Each Bulova timepiece is personalized to the first-time GRAMMY winner with a customized glass case back, including the GRAMMY logo stamp, the award and the award recipient's name.

Guaranteed recipients of this Exclusive Edition timepiece from Bulova are the winners of this year's Best New Artist category, with nominees including Doja Cat, Megan Thee Stallion, Phoebe Bridgers, Noah Cyrus, Ingrid Andress, D Smoke, CHIKA and Kaytranada.

Bulova also offers a Special Edition version automatic timepiece featuring the same GRAMMIUM alloy offered in the first-time GRAMMY winners' watch. The distinct timepiece features an open dial and exhibition case back, showcasing the fine 21-jewel skeletonized automatic movement with a 42-hour power reserve. Featured in a black IP stainless steel case with a gold-tone guitar tuning peg-shaped crown at the 4 o'clock position, the watch includes a gold GRAMMIUM dial ring surrounding a black skeleton dial, guitar pick and fret-inspired markers, and a "Circle of Fifths" dial design. Offered on a black leather strap with a rubber interior, the iconic GRAMMY logo is imprinted on the case back and is water-resistant up to 100 meters.

"It is an honor and a very unique opportunity for Bulova to use the GRAMMIUM alloy in these special timepieces," Jeffrey Cohen, President of Citizen Watch America, said. "These first-time winners can wear this memento as a daily reminder of their incredible musical achievements, and now the public can have their own piece featuring this rare material."  

Discover the Bulova GRAMMY timepiece collection here.

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