Today, Sept. 1, Rolling Loud, "the Woodstock of Hip-Hop," launches their brand-new Twitch channel, where they will stream three virtual festivals, the first of which will take place on Sept. 12-13. The channel will also feature weekly rap-centric original programming, including "The Leak," previewing new music from hip-hop's rising stars, and "Got Bars?," a six-month freestyle competition.
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The live virtual concerts, dubbed Loud Stream, will bring the massive fest's high-production value and stacked lineups directly to your living room—for free! "Complete with state-of-the-art production and the star-studded lineups that Rolling Loud is known to bring, each digital festival will present over five hours of live performances each day of the event," the press release explains.
The lineup for the first Loud Stream will be announced closer to Sep. 12, and the dates for the following two events will be announced later.
"At Rolling Loud, our core business lies in exchanging energy with fans. The artist puts out the energy, the fans give it right back to the artist—it's a complete power exchange. That's what a concert, and more specifically Rolling Loud, is. We trap energy and the trap is boomin'. When we planned to bring Rolling Loud to the virtual experience, we needed to find a partner that could help create that energy exchange and understand the core DNA of Rolling Loud. It only made sense to partner with Twitch—a service that thrives off of live engagement with fans and champions a diverse collection of creators," Tariq Cherif, Co-Founder/Co-CEO of Rolling Loud, said in the release.
"Streaming on Twitch transports viewers into a live concert atmosphere and creates an experience for artists to interact with fans in ways only possible on Twitch," Will Farrell-Green, Head of Music Content at Twitch, added. "As in-person concerts are put on hold, we're working to create an incredible backstage environment that fans can access from anywhere in the world."
The 2019 Rolling Loud festivals, held in Los Angeles, Oakland, Calif., New York and Miami, featured Future, Migos, Travis Scott, Kid Cudi, YG, Megan Thee Stallion, Doja Cat and many more powerhouse rappers across their lineups.
At the time of this writing, the 2021 in-person events are currently slated for Feb. 12-14 in Miami and July 6-8 in Portimão, Portugal, both of which were rescheduled from 2020 due to COVID-19.The Florida fest will be headlined by A$AP Rocky, Scott and Post Malone, while the debut European one will be led by Rocky, Future and Wiz Khalifa.
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