The Recording Academy announced its official marketing partners for this year's 58th Annual GRAMMY Awards. Aflac, Cîroc, Delta Air Lines, Hilton, Hyundai, Intel, JBL by Harman, MasterCard, McDonald's, People, Procter & Gamble (CoverGirl, Crest 3D White Whitestrips, Olay, and Pantene), and WestwoodOne will all support this year's GRAMMY Awards and GRAMMY Week events.
"As our GRAMMY marketing efforts become more sophisticated to deepen our relationship with music fans, so do the programs we build with our marketing partners," said Evan Greene, Chief Marketing Officer of The Recording Academy. "We are privileged to count some of today's most dynamic, innovative brands as our partners, and our collective efforts will continue to expand our GRAMMY message farther and wider than ever before."
Tune in to the 58th Annual GRAMMY Awards live from Staples Center in Los Angeles on Monday, Feb. 15 at 8 p.m. ET/5 p.m. PT on CBS.