To announce the show's return to New York, The Recording Academy worked with creative agency TBWA\Chiat\Day and director Spike Lee on a star-studded film, titled NY Stories, featuring New York artists sharing New York musical stories. The film takes viewers on a musical tour of the city, from The Apollo Theater in Harlem to Jay Z's Marcy Projects in Bedford-Stuyvesant, to all neighborhoods and musical landmarks in between.