On September 29, 2012 at GRAMMY GPS: A Road Map for Today's Music Biz, Memphis Chapter hosted an interview by local K97 FM Big Sue with rapper Talib Kweli. In this full interview, they discussed social consciousness, musical collaboration, and how he got started in music. He said trusting his "conviction," making music he believed in, was key to becoming successful. In line with that, Kweli said it was only on his last album release that he became completely independent.

Talib Kweli Knows How To Go Direct To His Fan Base