Today marks the release of Music Moments, an exciting and powerful new project featuring new recordings, unreleased tracks and exlusive interviews benefitting the Alzheimer's Association. To celebrate it's release, GRAMMY.com has your exclusive premiere of a special video featuring Nile Rodgers & CHIC recording "Hey Jude" at Abbey Road Studios. Take a look:
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In the clip from Music Moments, Rodgers reveals why he chose the classic Beatles song to record for the project and recounts his very personal connection to Alzheimer's, as so many people in his family members, including his own mother and aunt, have suffered from the disease.
"I chose 'Hey Jude' as my song becuase I would sing it to my Aunt because she had Alzheimer's," Rodgers says in the behind-the-scenes clip. "Every time we went to visit her, we'd sing 'Hey Jude' and she would sing every lyric with us."
The project highlights how music marks the most important moments like these and raises awareness for Alzheimer’s by driving the publlc conversation about the disease.
Produced by the Alzheimer’s Association and GRAMMY-winning music supervisor Randall Poster Music Moments also features Sting, Anthony Hamilton, Jason Isbell, Joan Jett, Lee Ann Womack, Brett Eldredge, Sharon Van Etten and The Head and the Heart, all honoring the personal, emotional connection between music and life’s most important moments that we would never want to lose to Alzheimer’s and all other dementia.
<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Coming March 13! Never-before-released recordings from award-winning artists.<br>"" this post to get a reminder when the new album drops. <a href="https://twitter.com/hashtag/ENDALZ?src=hash&ref_src=twsrc%5Etfw">#ENDALZ</a> <a href="https://t.co/IQvuhJ8B0P">pic.twitter.com/IQvuhJ8B0P</a></p>— Alzheimer's Assoc. (@alzassociation) <a href="https://twitter.com/alzassociation/status/1236033820446597121?ref_src=twsrc%5Etfw">March 6, 2020</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Each of the 10 artists involved recorded a new track with great personal significance. For instance, Sting, a 17-time GRAMMY Award winner, performs Otis Redding's “(Sittin’ On) The Dock Of The Bay.” According to a statement, Sting expains, "the song perfectly captures a pivotal moment during his adolescence when he realized that, much like the ships coming and going from the river nearby, he would have to leave his hometown in order to chase his dreams of becoming a musician."
The collection was created to champion the fight for a world without Alzheimer’s disease. It is available in two parts, both a compilation album and a behind-the-scenes video series, full of powerful performances and heartfelt storytelling.
“The Alzheimer’s Association knows that we all have experiences with music that are significant and meaningful,” said Michael Carson, chief marketing officer, Alzheimer’s Association. “The Music Moments album, and the stories behind the songs, set the stage for sharing experiences and fueling important conversations. Ultimately, these conversations are critical to reducing stigma about Alzheimer’s and all other dementia. We are relentless in our pursuit to increase awareness and advance the cause.”
Fans are encouraged to join the conversation about Alzheimer's by sharing their own music moments on social media as part of the project using #MyMusicMoment. Music Moments is now available on all major streaming platforms, and you can find more information about the project and the cause on the organation's website.
