With U.S. midterm elections happening nationwide tomorrow, Nov. 6., many musicians and other public figures have taken to social media over the past several weeks to encourage and remind their fans to vote. Spotify has recently joined the charge with their "Get Vocal" playlists curated for listeners across all states and territories.
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On Tues. Oct. 30, a week out from election day, Spotify launched a new series of playlists, not to help listeners discover new artists or set a nostalgic vibe like their usual playlists do, but to encourage them to get out and vote. All U.S.-based users age 18 and up who used the app received a notification about their state's playlist, each titled "Get Vocal, [state]!" with a description reading "Songs uniquely popular in your state to take to the polls" and a hyperlink to the Voting Information Tool, powered by Google to help voters find their polling location. According to Billboard, Spotify users will also receive a reminder when the open the app on Nov. 6 with a link to the same site.
As of March 2018, 29 percent of Spotify users in the U.S. are between 25-34 years old, followed by 26 percent between the ages of 18-24 years old, according to Statista. Because only 16 percent of Americans between the ages of 18-24 voted in the last midterm elections, there has been a larger push this year to get more people to the polls, especially young people. Many artists, including John Legend and Linda Perry, who recently wrote and shared a song and campaign called "#GetUpandVote" just for the occasion, along with Rihanna, Chance The Rapper, Common, Alicia Keys and plenty of others who are using their platforms to encourage more young people to the polls this year.
As Rihanna recently tweeted, "I don't care what responsibilities you have today. There's no greater responsibility than being in control of your future and it starts NOW!!"
Visit gettothepolls.com to find out where to make your voice heard and vote in your local midterm elections.
Linda Perry Leads Artists Rallying Millennials To Vote In Midterm Elections
