The GRAMMY Museum in Los Angeles is setting the stage for an immersive exploration into the world of Korean pop music over the next two years. Starting April 10 through June 10, the Museum will host its inaugural K-pop-focused pop-up display, "KQ ENT. (ATEEZ & xikers): A GRAMMY Museum Pop-Up," set against the vibrant backdrop of its 3rd floor red carpet gallery.

This limited-time exhibit shines a spotlight on ATEEZ and xikers, two dynamic boy groups under the banner of Seoul-based KQ Entertainment, a leading South Korean record label and entertainment agency. Highlighting a pivotal moment, ATEEZ is slated to be the first K-pop boy group to grace the stage at the Coachella Valley Music and Arts Festival during the exhibit's run.

Michael Sticka, President/CEO of the GRAMMY Museum, expressed his enthusiasm for the genre, stating, 

"Korean pop music stands as a monumental phenomenon in the music and cultural landscape. Over the next two years, we're excited to delve into the world of K-pop through specialized exhibits and programming, starting with this pop-up featuring exclusive items from xikers and ATEEZ, who are set to make history at Coachella."

“Korean pop music is one of the greatest phenomena in the history of recorded music and culture. The GRAMMY Museum plans to celebrate the world of K-pop, its much-deserved success, and worldwide chart-breaking artists by curating dedicated exhibits and programming over the next two years. We look forward to launching this series with exclusive outfits and props from xikers and ATEEZ, who are making history at Coachella this year.” 

KQ Entertainment's CEO, Kyu Wook Kim, shared his pride in K-pop's global influence and the recognition of ATEEZ and xikers by the GRAMMY Museum, emphasizing the importance of breaking musical boundaries worldwide with K-pop. 

"The global spread of K-pop is truly remarkable and it is a great honor to see ATEEZ and xikers represent K-pop music at the GRAMMY Museum," said Kim. "Witnessing our artists’ hard work and dedication being recognized on such a large scale by the GRAMMY Museum is truly a privilege and fills us with so much pride. We aim to continue to do our best to work with our artists to break boundaries in music on the global stage with K-pop."

ATEEZ and xikers, in their statements, expressed honor and excitement for their inclusion in the GRAMMY Museum's exhibit. 

ATEEZ highlighted the significance of showcasing elements of their music creation. "It’s an honor to have pieces from our latest music release displayed at the GRAMMY Museum, where so many wonderful artists have left a piece of their musical history. There are so many elements involved in the process of our music creation and we’re excited to be able to share some of it through our music video outfits and props,” said ATEEZ.

Reflecting on the opportunity to present their artistic vision alongside revered artists, xikers noted, "We’re so grateful for the opportunity to have our pieces displayed alongside our labelmate and seniors ATEEZ, as well as so many amazing artists that we’ve grown up listening to. Though it’s only been a little over a year since our debut, we’re so happy to take part in this opportunity at the GRAMMY Museum and hope that everyone has fun looking at all the interesting outfits and props that have helped create the xikers world in the music video of our latest release.” 

The exhibit will showcase an array of highlights, including:

  • ATEEZ’s iconic outfits from their 2023 album "THE WORLD EP.FIN : WILL," featured in the "미친 폼 (Crazy Form)" music video.

  • A collection of props from the "미친 폼 (Crazy Form)" video.

  • xikers' outfits from their 2024 EP "HOUSE OF TRICKY: Trial And Error," showcased in their "We Don’t Stop" music video.

  • An assortment of props from xikers’ initial mini-albums, including JUNGHOON’s outfit from their debut EP "HOUSE OF TRICKY: Doorbell Ringing," worn during their "도깨비집 (TRICKY HOUSE)" performance.

  • For those interested in attending, further details and ticket reservations can be found on the GRAMMY Museum’s website.

For more information regarding ticket reservations for the exhibit, please visit HERE.