"It's time for change."

That was the main theme in an essential op-ed titled "Music Matters In Washington," written by Daryl P. Friedman, Chief Industry, Government & Member Relations Officer of The Recording Academy, for top political website The Hill. 

Friedman recounts why music creators should be given fair market pay "across all platforms," including terrestrial radio. Citing classic rockers Cheap Trick as an example, Friedman detailed how the group has been a format staple for 40 years but has received no earnings for radio play.

He also outlined how The Recording Academy is dedicated to sounding the "alarm" for music creator activism through vehicles such as the annual GRAMMYs on the Hill in Washington, D.C., and via grassroots programs such as GRAMMYs in My District. These programs not only galvanize music creators, they shine a light on critical issues impacting music, a valuable commodity that drives our culture and boosts our economy.

Read more about what is at stake for future generations of musicians and how The Academy's movement of music creator activism has multiplied from 100 advocates to more than 2,000 in just three years.

More advocacy at The Academy: Go inside the 2017 GRAMMYs on the Hill Awards